Having an ambassador is nothing new. Most of the major replica watch brands have one or more. However, having an ambassador with a sincere personal passion for the watch brand they represent is rare. Seven-time FIA Formula One World Drivers’ Champion Lewis Hamilton teamed up with IWC in 2013 and hasn’t hidden his affection for the brand from Schaffhausen in both his professional as well as his personal life since. He seems to have a particular preference for their IWC Pilot’s replica watches uk, even owning versions created specifically for him by IWC. That also makes him perfect to be the star in the new global advertising campaign.
“We could not have found a better person than Lewis Hamilton to express the unique character that the perfect fake IWC Big Pilot’s Watch embodies. He is not only a remarkable athlete but a multifaceted personality driven by passion and purpose, using his voice to speak out. Lewis deserves our deepest respect for his achievements, not only on the track but also as a driver of change. , As we strive to become a more inclusive organization in line with our ongoing commitment to sustainability and responsibility, we are proud to partner with Lewis, who embodies these values on this new campaign,” explains Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen. Hamilton is shot in a charismatic yet understated way by British photographer Misan Harriman, who also joined the super clone IWC family as brand ambassador. Harriman made a name for himself by being the first black man to shoot the cover of the British edition of Vogue magazine, as well as being one of the most prominent photographers to capture the Black Lives Matter-movement on film.
As this is also a cause close to the heart of Hamilton, the two have a natural connection which shows in the images. Harriman captured Hamilton in his own distinct style, casual and personal, which makes this campaign for IWC rather intimate. It shows the man behind the athlete while at the same time displaying a wide variety of Swiss movements fake IWC Big Pilot’s watches, proving once again that a natural connection between brand and ambassador cannot be beaten.
One of the truly fun things about Watches & Wonders (and Baselworld and SIHH in previous years) is that it allows brands to present watches that act as a pure flex. For some brands it’s wild gem setting and diamond applications that you simply can’t believe, and for others it’s mind bending super complicated replica watches that cram an enormous amount of vital (and not so vital) information into a single display (or, you know, four displays – but we’ll get to the new Reverso later). For copy IWC, it’s a chance to show off a next generation shock absorption technology that takes impact resistance to another level, and they’re doing it under the banner of a watch that’s a veritable modern classic.
The high quality copy IWC Big Pilot’s Watch Shock Absorber XPL is the first watch to come out of IWC’s new engineering division, IWC Experimental. “New” is a relative term here, as the brand tells us that it took 8 years of research and development to produce the final product. At a high level, this is a very tech-forward version of the classic Big Pilot, rendered in Ceratanium and measuring a healthy 44mm across.
But it’s a lot more than that – this 44 mm copy IWC watch is all about protecting the movement from impact. Shock absorption is a problem that watchmakers have grappled with for years. From Incabloc systems designed to protect the fragile balance wheel, to space age materials developed for their lightness and rigidity used by the likes of Richard Mille, creating a robust watch that can stand up to impacts has been a pursuit that has driven brands for decades.
IWC’s stab at a new shock absorbing system comes from the perspective of a maker of pilot’s watches, which when used for their intended purpose are subject to g-forces that are not frequently seen when restricted to land.The crux of the Shock Absorber XPL is IWC’s SPRING PROTECT system. This patented system uses a cantilever spring to protect movement from g-forces generated as the result of an impact. Like other shock absorbing systems (not just on watches, but on cars and other vehicles) it allows the object it’s protecting (the movement in this case) to keep moving for a split second after an impact, and then come to a controlled stop in a more gentle way inside the watch’s case.
Unlike other shock absorbing systems (at least as they’re applied to watches) some trick engineering has been applied to the spring that allows it to sustain an impact that’s far beyond what any pilot is likely to experience. IWC claims they’ve achieved “perfect form” in designing the spring, allowing for an even distribution of strength across its entire length and width. This process, according to Swiss movement copy IWC, simply took a great deal of time and engineering to get right.
The other major innovation within the SPRIN-g PROTECT system is the use of Bulk Metallic Glass (BMG) to make the spring. According to cheap IWC copies, BMG has an “amorphous microstructure” that gives it an elasticity that makes it ideal for an application like this. The movement is surrounded by a lightweight titanium ring that reduces the mass carried by the anti-shock system, and indeed the movement itself (caliber 32115) has been customized to be lightweight through the use of high tech aluminum alloys. The principle here is clear: get the most out of the shock absorbing system by making the movement and the rest of the watch as light as possible.